Metrics Available in Report Builder

The Quantcast Report Builder offers users various ways to look at their data. The metrics included cover five areas.

Ad Delivery

• Impressions

• CPM

• Clicks (Advanced IVT)

• Clicks (General IVT)

• CTR

• Viewable Impressions

• Measured Impressions

Ad Spend

• Budget Delivered

Brand Lift Live Spend

• Survey Spend

Ad Reach and Frequency

• Device Reach

• Device Frequency

• Household Reach

• Household Frequency

Ad Performance

• Results

• Click Results

• View Results

• Cost Per Result

• Revenue

• ROAS

• Cost Per Reach

• Cost Per Household Reach

Video Performance

• 25% Completion Rate

• 50% Completion Rate

• 75% Completion Rate

• 100% Completion Rate

• Completed Views

• CPCV

• Completed Views (Audible & Visible)

• 100% Completion Rate (Audible & Visible)

• CPCV (Audible & Visible)

Audio Performance

• 25% Listen Through Rate

• 50% Listen Through Rate

• 75% Listen Through Rate

• 100% Listen Through Rate

• Completed Listens

• CPCL