The Quantcast Report Builder offers users various ways to look at their data. The metrics included cover five areas.
Ad Delivery
Impressions
CPM
Clicks (Advanced IVT)
Clicks (General IVT)
CTR
Viewable Impressions
Measured Impressions
Ad Spend
Budget Delivered
Brand Lift Live Spend
Survey Spend
Ad Reach and Frequency
Device Reach
Device Frequency
Household Reach
Household Frequency
Ad Performance
Results
Click Results
View Results
Cost Per Result
Revenue
ROAS
Cost Per Reach
Cost Per Household Reach
Video Performance
25% Completion Rate
50% Completion Rate
75% Completion Rate
100% Completion Rate
Completed Views
CPCV
Completed Views (Audible & Visible)
100% Completion Rate (Audible & Visible)
CPCV (Audible & Visible)
Audio Performance
25% Listen Through Rate
50% Listen Through Rate
75% Listen Through Rate
100% Listen Through Rate
Completed Listens
CPCL