Samba TV Demographic Segments

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Segment ID

Segment Name

Segment Description

1012844061

Samba TV > US > ACR > Demographics > TV Language > Chinese-Mandarin TV

Reach TV households that have likely watched Chinese-Mandarin-speaking TV shows and movies.

1001007909

Samba TV > US > ACR > Demographics > TV Language > Hispanic-Spanish TV (ex. Univision, Telemundo, UniMas)

Reach TV households that have likely watched Spanish-speaking TV shows and movies (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)

1012844081

Samba TV > US > ACR > Demographics > TV Language > Korean TV

Reach TV households that have likely watched Korean-speaking TV shows and movies.