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Segment ID | Segment Name | Segment Description |
1001008229 | Samba TV > US > ACR > TV Viewership > Dayparts > Daytime TV Viewers | Reach Households that have likely watched TV between 10am and 4pm (local time). |
1001007659 | Samba TV > US > ACR > TV Viewership > Dayparts > Fringe TV Viewers | Reach Households that have likely watched TV between 4pm and 8pm (local time). |
1001007679 | Samba TV > US > ACR > TV Viewership > Dayparts > Late Night TV Viewers | Reach Households that have likely watched TV between 11pm and 2am (local time). |
1001007689 | Samba TV > US > ACR > TV Viewership > Dayparts > Morning TV Viewers | Reach Households that have likely watched TV between 6am and 10am (local time). |
1001007669 | Samba TV > US > ACR > TV Viewership > Dayparts > Primetime TV Viewers | Reach Households that have likely watched TV between 8pm and 11pm (local time). |
1005520249 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Action Movies | Reach TV households that have likely watched action movie titles. |
1005521159 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Animation Movies | Reach TV households that have likely watched animation movie titles. |
1001376919 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Anime TV Shows | Reach TV households that have likely watched anime shows. |
1005519849 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Apocalyptic TV Shows | Reach TV households that have likely watched apocalyptic movie titles. |
1011326181 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Auto Enthusiast TV Shows | Reach TV households that have likely watched auto-related TV shows (Top Gear, Motor Week, Wheeler Dealers, etc.). |
1012844091 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Awards Shows (Oscars, Emmys, Golden Globes) | Reach TV households likely watching Award shows. |
1001008129 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > British TV Shows | Reach TV households that have likely watched British TV shows. |
1001007859 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Business/Finance News and TV Shows (B2B) | Reach TV households that have likely watched business news and programming (CNBC, Bloomberg, MSNBC, Fox Business Network, etc.). |
1001897396 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Celebrity News | Reach TV households that have likely watched celebrity news TV. |
1005520149 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Comedy Movies | Reach TV households that have likely watched comedy movie titles. |
1001007889 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Comic Book and Superhero | Reach TV households that have likely watched comic book and superhero TV (Supergirl, The Flash, Arrow, Batman, etc.) |
1001885366 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Daytime TV Talk Shows | Reach TV households that have likely watched daytime talk shows (The View, The Chew, The Talk, Wendy Williams, etc.). |
1005520049 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama Movies | Reach TV households that have likely watched drama movie titles. |
1001008009 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama/Scripted TV Shows | Reach TV households that have likely watched scripted dramas. |
1001885266 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama/Scripted TV Shows > Action Fueled | Reach TV households that have likely watched action-fueled TV programs. |
1001008139 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama/Scripted TV Shows > Crime Drama | Reach TV households that have likely watched crime dramas. |
1001008199 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama/Scripted TV Shows > Period Dramas | Reach TV households that have likely watched period dramas. |
1005519829 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > E-Sports TV Shows | Reach TV households that have likely watched e-sports television shows. |
1005519799 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Educational Documentaries | Reach TV households that have likely watched educational television shows. |
1004946909 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Exercise and Fitness TV | Reach TV households that watch exercise and fitness shows. |
1005520209 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Family Movies | Reach TV households that have likely watched family movie titles. |
1001008079 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Family TV Shows | Reach TV households that have likely watched G-rated content. |
1005520169 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Fantasy Movies | Reach TV households that have likely watched fantasy movie titles. |
1001007779 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Food and Cooking Shows | Reach TV households that have likely watched food-based TV shows. |
1001890136 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Game Shows | Reach TV households that have likely watched game shows. |
1001008049 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Home Improvement TV Shows | Reach TV households that have likely watched home improvement TV shows and networks. |
1001890146 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Home Shopping | Reach TV households that have likely watched home shopping networks (QVC, HLN). |
1005519979 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Horror Movies | Reach TV households that have likely watched horror movie titles. |
1001008119 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Horror TV Shows | Reach TV households that have likely watched horror shows (Walking Dead, The Last of Us, American Horror Story, etc.). |
1004946929 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Hospital and Doctor TV Shows | Reach TV households that have likely watched health and medicine TV programs. |
1001007959 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Movie Lovers | Reach TV households that have likely watched movies on Starz, The Movie Channel, Turner Classic Movies, HBO Max, etc. |
1001008109 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Music TV | Reach TV households that have likely watched music TV (MTV, VH1, BET, CMT, MTV2, etc.). |
1005519819 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Musical Movies and TV Shows | Reach TV households that have likely watched musical television shows and movies. |
1005521369 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Nostalgia > Top 80's TV Shows | Reach TV households that have likely watched the top television programming from the 1980s |
1005521359 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Nostalgia > Top 90's TV Shows | Reach TV households that have likely watched the top television programming from the 1990s |
1001008099 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Premium TV (ex. HBO, Showtime, STARZ) | Reach TV households that have likely watched premium paid channels (HBO, Showtime, Starz, LMN, MoiveMax, etc.). |
1011310961 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Psychological Thriller Movies | Reach TV households that have likely watched psychological thriller movies. |
1011310921 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Psychological Thriller Shows | Reach TV households that have likely watched psychological thriller shows. |
1001008019 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Reality TV Addicts | Reach TV households that have likely watched reality TV shows. |
1001890156 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Reality TV Addicts > Competition Shows | Reach TV households that have likely watched reality TV competition shows. |
1001892056 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Reality TV Addicts > Dating Shows | Reach TV households that have likely watched reality TV dating shows. |
1001892046 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Reality TV Addicts > True Crime Shows | Reach TV households that have likely watched reality TV true crime shows. |
1005520089 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Romance Movies | Reach TV households that have likely watched romance movie titles. |
1012844101 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Romance Shows | Reach TV households that have likely watched romance shows. |
1005520159 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Sci-Fi and Fantasy Movies | Reach TV households that have likely watched sci-fi movie titles. |
1001008089 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Sci-Fi and Fantasy TV Shows | Reach TV households that have likely watched sci-fi or fantasy shows. |
1001008069 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Sitcoms/Comedy TV Shows | Reach TV households that have likely watched comedic TV shows. |
1005520019 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Suspense Movies | Reach TV households that have likely watched suspense movie titles. |
1004946949 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Technology TV Shows | Reach TV households that have likely watched technology-themed programming. |
1005521109 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Thriller Movies | Reach TV households that have likely watched thriller movie titles. |
1013347221 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Travel and Adventure TV Shows | Reach TV households that have likely watched travel-related TV shows and networks (Travel Channel, NatGeo, Anthony Bourdain, Rick Steves' Europe, etc.). |
1001007919 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > TV Featuring Strong Female Lead | Reach TV households that have likely watched TV shows featuring a strong female lead (Supergirl, Quantico, Homeland, The Good Wife, How to Get Away With Murder, etc.) |
1001008209 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > TV News Junkies | Reach TV households that have likely watched news TV channels (CNN, Fox News, BBC News, MSNBC, etc.). |
1001008159 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > TV News Junkies > Sunday Morning News | Reach TV households that have likely watched Sunday morning talk shows (Meet the Press, Face the Nation, This week, Fox News Sunday, State of the Union, etc.). |
1001007929 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > TV Talent Shows | Reach TV households that have likely watched reality competitions (America's Got Talent, Dancing with the Stars, The Voice, The X Factor, etc.). |
1001008179 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Wedding TV Shows | Reach TV households that have likely watched wedding TV shows (Say Yes to the Dress, Bridezillas, A Wedding Story, Amazing Wedding Cakes, Four Weddings, etc.). |
1005519839 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Western TV Shows | Reach TV households that have likely watched western television programming. |
1005519859 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Young Adult Drama TV Shows | Reach TV households that have likely watched young-adult television programming. |
1005521529 | Samba TV > US > ACR > TV Viewership > Franchise > DC Comics | Reach TV households that have likely watched movie titles or television from the DC Comics franchise. |
1005519989 | Samba TV > US > ACR > TV Viewership > Franchise > Harry Potter | Reach TV households that have likely watched movie titles from the Harry Potter franchise. |
1012841151 | Samba TV > US > ACR > TV Viewership > Franchise > John Wick | Reach TV households that have likely watched movie titles from the John Wick franchise. |
1005519909 | Samba TV > US > ACR > TV Viewership > Franchise > Jurassic Park | Reach TV households that have likely watched movie titles from the Jurassic Park franchise. |
1005519939 | Samba TV > US > ACR > TV Viewership > Franchise > Lord of The Rings | Reach TV Households that have likely watched movie titles from The Lord of the Rings franchise |
1005521389 | Samba TV > US > ACR > TV Viewership > Franchise > Marvel | Reach TV households that have likely watched movie titles or television from the Marvel franchise. |
1005521379 | Samba TV > US > ACR > TV Viewership > Franchise > Pixar | Reach TV households that have likely watched movie titles or television from the Pixar franchise. |
1005521539 | Samba TV > US > ACR > TV Viewership > Franchise > Star Wars | Reach TV households that have likely watched movie titles or television from the Star Wars franchise |
1001890266 | Samba TV > US > ACR > TV Viewership > Network > A&E | Reach TV households that have likely watched the A&E network. |
1001890166 | Samba TV > US > ACR > TV Viewership > Network > ABC | Reach TV households that have likely watched the ABC network. |
1001376459 | Samba TV > US > ACR > TV Viewership > Network > Adult Swim | Reach TV households that have likely watched the Adult Swim network. |
1001376829 | Samba TV > US > ACR > TV Viewership > Network > AMC | Reach TV households that have likely watched the AMC network. |
1001376789 | Samba TV > US > ACR > TV Viewership > Network > BET | Reach TV households that have likely watched the BET network. |
1001376749 | Samba TV > US > ACR > TV Viewership > Network > Bravo | Reach TV households that have likely watched the Bravo network. |
1001890176 | Samba TV > US > ACR > TV Viewership > Network > CBS | Reach TV households that have likely watched the CBS network. |
1001376689 | Samba TV > US > ACR > TV Viewership > Network > CNBC | Reach TV Households that have likely watched the CNBC network |
1001376759 | Samba TV > US > ACR > TV Viewership > Network > CNN | Reach TV households that have likely watched the CNN network. |
1001376679 | Samba TV > US > ACR > TV Viewership > Network > Comedy Central | Reach TV households that have likely watched the Comedy Central network. |
1001376519 | Samba TV > US > ACR > TV Viewership > Network > Discovery Channel | Reach TV households that have likely watched the Discovery Channel network. |
1001376649 | Samba TV > US > ACR > TV Viewership > Network > E! Entertainment Television | Reach TV Households that have likely watched the E! Entertainment Television network |
1001376549 | Samba TV > US > ACR > TV Viewership > Network > ESPN | Reach TV households that have likely watched the ESPN network. |
1005763231 | Samba TV > US > ACR > TV Viewership > Network > Food Network | Reach TV households that have likely watched the Food network. |
1001890186 | Samba TV > US > ACR > TV Viewership > Network > Fox | Reach TV households that have likely watched the Fox network. |
1001784096 | Samba TV > US > ACR > TV Viewership > Network > Fox News | Reach TV households that have likely watched the Fox News network. |
1001376729 | Samba TV > US > ACR > TV Viewership > Network > FX | Reach TV households that have likely watched the FX network. |
1001376819 | Samba TV > US > ACR > TV Viewership > Network > HBO | Reach TV households that have likely watched the HBO network. |
1001376909 | Samba TV > US > ACR > TV Viewership > Network > HGTV | Reach TV households that have likely watched the HGTV network. |
1001376839 | Samba TV > US > ACR > TV Viewership > Network > History | Reach TV households that have likely watched the History network. |
1001376779 | Samba TV > US > ACR > TV Viewership > Network > Lifetime | Reach TV households that have likely watched the Lifetime network. |
1001376719 | Samba TV > US > ACR > TV Viewership > Network > MSNBC | Reach TV households that have likely watched the MSNBC network. |
1001376629 | Samba TV > US > ACR > TV Viewership > Network > MTV | Reach TV households that have likely watched the MTV network. |
1001892106 | Samba TV > US > ACR > TV Viewership > Network > NBC | Reach TV households that have likely watched the NBC network. |
1001376869 | Samba TV > US > ACR > TV Viewership > Network > NFL Network | Reach TV households that have likely watched the NFL Network network. |
1001376899 | Samba TV > US > ACR > TV Viewership > Network > PBS | Reach TV Households that have likely watched the PBS network |
1001376809 | Samba TV > US > ACR > TV Viewership > Network > Showtime | Reach TV households that have likely watched the Showtime network. |
1001376699 | Samba TV > US > ACR > TV Viewership > Network > Syfy | Reach TV households that have likely watched the Syfy network. |
1001376949 | Samba TV > US > ACR > TV Viewership > Network > Telemundo | Reach TV households that have likely watched the Telemundo network. |
1001376639 | Samba TV > US > ACR > TV Viewership > Network > The CW | Reach TV households that have likely watched the The CW network. |
1001376849 | Samba TV > US > ACR > TV Viewership > Network > TNT | Reach TV households that have likely watched the TNT network. |
1001376669 | Samba TV > US > ACR > TV Viewership > Network > USA Network | Reach TV households that have likely watched the USA Network network. |
1001376709 | Samba TV > US > ACR > TV Viewership > Network > VH1 | Reach TV households that have likely watched the VH1 network. |
1001007869 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts | Reach TV households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.) |
1001007789 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Baseball TV Viewers (MLB) | Reach TV households that have likely watched televised baseball matches, pre and post reporting, and feature television shows |
1005521269 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Heavy TV Viewers of Baseball | Reach TV households that have likely heavily watched televised baseball matches, pre and post reporting, and feature television shows |
1012844111 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Baseball TV Viewers (MLB) > Light TV Viewers of Baseball | Reach TV households that have likely lightly watched televised baseball matches, pre and post reporting, and feature television shows |
1001007899 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) | Reach TV households that have likely watched basketball shows (NBA, NCAA, etc.) |
1004946939 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > College Basketball TV Viewers | Reach TV households that have likely watched college basketball shows |
1005521399 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Heavy TV Viewers of Basketball | Reach TV households that have likely heavily watched basketball shows (NBA, NCAA, etc.) |
1012844121 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Light TV Viewers of Basketball | Reach TV households that have likely lightly watched basketball shows (NBA, NCAA, etc.) |
1005521309 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Boxing TV Viewers | Reach TV households that have likely watched televised boxing fights |
1005521319 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Boxing TV Viewers > Heavy TV Viewers of Boxing | Reach TV households that have likely heavily watched televised boxing fights |
1001008029 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Fight Night TV Viewers | Reach TV households that have likely watched UFC, MMA, Boxing, or WWE programming (no PPV) |
1001007749 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) | Reach TV households that have likely watched football programming (NFL, NCAA, etc.) |
1001007969 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > College Football TV Viewers | Reach TV households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories |
1008144461 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Fantasy Football TV Viewers | Reach TV households that have likely watched fantasy football TV programming |
1001007979 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Football TV Shows/Movies | Reach TV households that have likely watched football TV shows and movies |
1001007879 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Heavy TV Viewers of Football | Reach TV households that have likely heavily watched football programming (NFL, NCAA, etc.) |
1012844141 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Light TV Viewers of Football | Reach TV households that have likely lightly watched football programming (NFL, NCAA, etc.) |
1012844151 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Monday Night Football | Reach TV households that have likely watched Monday Night Football. |
1012844161 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Sunday Night Football | Reach TV households that have likely watched Sunday Night Football. |
1012404551 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Formula 1 (F1) Viewers | Reach TV households that have likely watched Formula 1 races |
1001007719 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Golf TV Viewers | Reach TV households that have likely watched televised golf, pre and post reporting, and feature television shows |
1005521039 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Golf TV Viewers > Heavy TV Viewers of Golf | Reach TV households that have likely heavily watched televised golf, pre and post reporting, and feature television shows |
1012844171 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Golf TV Viewers > Light TV Viewers of Golf | Reach TV households that have likely lightly watched televised golf, pre and post reporting, and feature television shows |
1001007739 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Hockey TV Viewers (NHL) | Reach TV households that have likely watched televised hockey matches, pre and post reporting, and feature television shows |
1005521049 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Heavy TV Viewers of Hockey | Reach TV households that have likely heavily watched televised hockey matches, pre and post reporting, and feature television shows |
1012844181 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Hockey TV Viewers (NHL) > Light TV Viewers of Hockey | Reach TV households that have likely lightly watched televised hockey matches, pre and post reporting, and feature television shows |
1005521289 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Mixed Martial Arts TV Viewers (MMA/UFC/Bellator) | Reach TV households that have likely watched televised Mixed Martial Arts matches |
1005521299 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers | Reach TV households that have likely watched televised mixed martial arts matches, pre and post reporting, and feature television shows |
1012844191 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers > Heavy TV Viewers of MMA | Reach TV households that have likely heavily watched televised mixed martial arts matches, pre and post reporting, and feature television shows |
1012844201 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > MMA/UFC/Bellator TV Viewers > Light TV Viewers of MMA | Reach TV households that have likely lightly watched televised mixed martial arts matches, pre and post reporting, and feature television shows |
1001376589 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Nascar TV Viewers | Reach TV households that have likely watched NASCAR, pre and post reporting, and feature television shows |
1005520789 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Nascar TV Viewers > Heavy TV Viewers of NASCAR | Reach TV households that have likely heavily watched NASCAR, pre and post reporting, and feature television shows |
1012844211 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Nascar TV Viewers > Light TV Viewers of NASCAR | Reach TV households that have likely lightly watched NASCAR, pre and post reporting, and feature television shows |
1001007699 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Soccer TV Viewers | Reach TV households that have likely watched Soccer matches, pre and post reporting or analysis, and feature television shows |
1005520679 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Soccer TV Viewers > Heavy TV Viewers of Soccer | Reach TV households that have likely heavily watched Soccer matches, pre and post reporting or analysis, and feature television shows |
1012844221 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Soccer TV Viewers > Light TV Viewers of Soccer | Reach TV households that have likely lightly watched Soccer matches, pre and post reporting or analysis, and feature television shows |
1001376599 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Tennis TV Viewers | Reach TV households that have likely watched televised Tennis matches, pre and post reporting or analysis, and feature television shows |
1005520409 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Tennis TV Viewers > Heavy Viewers of Tennis | Reach TV households that have likely heavily watched televised Tennis matches, pre and post reporting or analysis, and feature television shows |
1012844231 | Samba TV > US > ACR > TV Viewership > Sports TV Enthusiasts > Tennis TV Viewers > Light Viewers of Tennis | Reach TV households that have likely lightly watched televised Tennis matches, pre and post reporting or analysis, and feature television shows |
1012844241 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Amazon Prime Video | Reach TV households that are likely to be Amazon Prime Video subscribers. |
1012844271 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Apple+ | Reach TV households that are likely to be Apple+ subscribers. |
1012844301 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Disney+ | Reach TV households that are likely to be Disney+ subscribers. |
1012844331 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Hulu | Reach TV households that are likely to be Hulu subscribers. |
1012844361 | Samba TV > US > ACR > TV Viewership > Streaming Platform > MAX (HBO Max, Discovery+) | Reach TV households that are likely to be MAX (HBO Max, Discovery) subscribers. |
1012844391 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Netflix | Reach TV households that are likely to be Netflix subscribers. |
1012844421 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Paramount+ | Reach TV households that are likely to be Paramount+ subscribers. |
1012844451 | Samba TV > US > ACR > TV Viewership > Streaming Platform > Peacock | Reach TV households that are likely to be Peacock subscribers. |
1012844481 | Samba TV > US > ACR > TV Viewership > Streaming Platform > YouTube TV | Reach TV households that are likely to be YouTube TV subscribers. |
1001007999 | Samba TV > US > ACR > TV Viewership > TV Tentpole > Christmas TV Specials | Reach TV households that have likely watched the Christmas TV Specials |
1001007939 | Samba TV > US > ACR > TV Viewership > TV Tentpole > Halloween TV Specials | Reach TV households that have likely watched the Halloween TV Specials |
1006333691 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > AVOD Streamers | Reach TV households that have use ad-supported video services like YouTube, Roku, Twitch, Philo, XUMO, Pluto, and Tubi. |
1001007819 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > Binge TV Viewers | Reach TV households that have likely watched 3 or more episodes of a show in one sitting. |
1006694651 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > Cable Subscribers | Reach TV households that likely do have a cable television subscription. |
1001007809 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > Cord Cutters | Reach TV households that likely do not have a cable television subscription. |
1001007799 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > Heavy TV Viewers | Reach TV households that likely fall under the top quintile of TV consumption. |
1001007839 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > Light TV Viewers | Reach TV households that likely fall under the bottom quintile of TV consumption. |
1001007829 | Samba TV > US > ACR > TV Viewership > Viewing Behavior > OTT Streamers | Reach TV households that likely stream content via apps, like YouTube, Netflix, Amazon Prime, Disney+, Paramount+, Hulu, MAX, etc. |
1001885276 | Samba TV > US > ACR > TV Viewership > Film and TV Genres > Drama/Scripted TV Shows > Political Thrillers | Reach TV households that have likely watched political thrillers (FScandal, Homeland, Designated Survivor, etc.) |
1001007849 | Samba TV > US > ACR > TV Viewership > Politics > Conservative Affinity TV News | Reach TV households that have likely watched TV networks most trusted by conservatives (Fox News, etc.) |
1001008219 | Samba TV > US > ACR > TV Viewership > Politics > Liberal Affinity TV News | Reach TV households that have likely watched TV networks most trusted by liberals (CNN, MSNBC, etc.) |