Skin Creatives

Using Skin Creatives

The Quantcast Platform allows advertisers to upload their 3rd Party Ad Server (3PAS) Skin Creatives and add deals for supported vendors. Skin Creatives are creatives that visually take over the background of the page on a publisher’s website with a mix of static images, animated HTML banners, and videos. The publisher’s content will be presented on top of the Skin background image. 

Also known as “High Impact Creatives,” Skin Creatives have characteristics that make them ideal for advertisers interested in complementing and augmenting their Brand initiative campaigns and Upper Funnel/Brand activity. 

High Impact Creatives are:

• Highly Visible: The unique placement on a publisher site and real estate of this type of creative means that every visitor on a given page will be exposed to its content. Furthermore, this type of creatives will run on PMPs (directly negotiated with the Creative Vendor) which means publisher sites are curated for a specific audience.

• High Quality and Highly Interactive: This applies to both the creative itself and the context/environment where the ad is served from a brand safety perspective. The creatives are often custom-created for the specific campaign, and they are eye-catching/pleasing often with rich media elements such as videos and animations.

• Highly Engaging: Audiences are more likely to click on a half-page takeover ad over a banner ad, especially if there are animations from the ad.

Supported Vendors and Sizes

How it Works

Before uploading your 3PAS Skin Creative to the Quantcast Platform, you will need the following:

• Work with a supported vendor to obtain your skin’s ad server tag.

• Work with the same vendor to negotiate a deal and obtain your deal ID.

• Access to the Quantcast Platform Global Settings and Deal Management settings to create the deal

• Access to create a new ad set and access to add the deal to the ad set

Add Deal

After you have negotiated a new Deal with the vendor(s), you will need to use the Deal ID to create the new Deal in the Quantcast Platform to be able to add the Deal to your ad sets.

Upload Skin Creative

From an Ad Set

1. Create/edit an ad set and locate the Creative section towards the bottom of the ad set, then click Attach Creatives.

   

2. In the Attach Creatives screen, click Upload Creatives.

   

3. Select the appropriate media type for your creative to add all the required information. Once you are done, click Upload.

   

   Note: After you have attached the creative, click the skin creative icon to display the preview in a separate tab.

4. Under Advanced Settings of the ad set, select Deals to expand, then click + Target Deals.

   

5. In the Target Deals, select the checkbox next to your Skin Creative deal, then click Target Deals.

   

From the Creative Library

1. Click the Global Navigation, then select Creatives under Assets.

   

2. In the Creatives Library, click Upload Creatives at the top right.

   

3. Select the appropriate media type for your creative to add all the required information. Once you are done, click Upload.

   

If you have any questions, please contact [email protected].