To reach very specific audiences more effectively, you can combine Deals with Interest-Based Audiences. For example, if you choose the curated package Static Media | Tech and Auto and then use IBA keywords like "Trucks" or "SUVs," you will get a specialized audience and package.
To Enable Endemic Audiences
When creating or editing an ad set, in the Inventory section, choose the custom option.
Click to open the Deals section.
On the next screen, search for your desired package. In this example, we'll look for an Automotive package.
Use the search box to find the deals and/or packages you want to target.
Click the checkbox next to the deals and/or packages to target.
Click the Select Deals and Packages button.
In the Audience> Interests section, add the desired keywords to target your audience more specifically.
6. Click Publish to finish.
Example Keywords for the Automotive Vertical
Electric Intenders | Hybrid Intenders | Pickup Truck Intenders | SUV Intenders | Luxury Vehicle Intenders |
Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) | Automotive > Buying & Selling Cars (Category) |
Automotive > Vehicles/EV (Category) | Automotive > Vehicles/Hybrids (Category) | Automotive > Vehicles/Pickup Trucks (Category) | Automotive > Vehicles/SUVs (Category) | Automotive > Vehicles/Luxury (Category) |
electric vehicles | hybrid vehicles | towing capacity | sport utility vehicles | luxury vehicles |
electric cars | hybrid cars | pickup trucks | SUVs | luxury crossovers |
clean tech | hybrid benefits | pickup truck sales | SUV sales | luxury sedans |
green energy | best hybrids | truck month | family SUVs | luxury car sales |
charging stations | hybrid car market | pickup truck market | SUV market | luxury car market |
electric crossover vehicles | hybrid car prices | pickup truck prices | SUV prices | luxury car prices |
home EV charger | hybrid powertrain | off-roading | compact SUVs | luxury car makers |
hybrid or electric vehicle | hybrid or electric vehicle | v8 engine | luxury SUVs | luxury SUVs |
new electric vehicles | new hybrid vehicles | new pickup trucks | new SUVs | new luxury cars |
used electric vehicles | used hybrid vehicles | used pickup trucks | used SUVs | used luxury cars |
best electric cars | best hybrid cars | best pickup trucks | best SUVs | best luxury cars |
electric sedans | hybrid sedans | hybrid pickup trucks | hybrid SUVs | hybrid luxury cars |
electric SUVs | hybrid SUVs | electric pickup trucks | electric SUVs | electric luxury cars |
electric trucks | hybrid trucks | pickup truck specs | large SUVs | nicest luxury cars |