Account Overview Dashboard

When you log into Quantcast as a Marketer, you will be presented with your Account Dashboard, which gives you a snapshot of the health of your accounts and campaigns. This dashboard can also be accessed in the top-level navigation menu.

The Account Overview Dashboard contains three sections to help you visualize the current state of your campaigns.

Campaign Delivery

The four tiles in this section provide a high-level  view of current campaign delivery, including:

• Active Campaigns: the number of campaigns currently live.

• Expiring Campaigns: the number of campaigns currently live with an end date in the next seven days.

• Scheduled Campaigns: the number of campaigns completely built and scheduled to begin in the future.

• All Campaigns: the total number of campaigns in the account.

Note: You can also click on the View All Campaigns link in the top right to go to the campaigns page.

Summary & Key Metrics

Note: Data is subject to change and is not necessarily used for billing purposes.

To change the date range, use the date range picker on the upper left of the section. Time-to-date presets show the estimate for the full period (month-to-date=estimate for full month). Other date selections show an estimate for the exact dates.

You can choose any of the ranges provided or input your own custom dates.

• Budget Delivered: Provides the percentage of the budget spent, along with the total dollar value spent and the total budget. 

• Impressions: Provides the total number of impressions, and -/+ percentage over the previous similar date range (i.e. month to date, prior 14 days, etc).

• CPM: CPM is calculated based on Ad Delivery (spend and impressions) within the selected date range.

• Clicks (Advanced IVT): The number of clicks on your ad.

• Conversions: The number of conversion events recorded.

• CPA: Cost Per Action

• Device Reach: The deduplicated count of devices used to access content or advertising during a measurement period.

• Device Frequency: The number of times a device is used to access content or advertising during a measurement period.

• Viewability: The likelihood that an ad will be viewable as defined by the IAB.

• Chart: The chart allows you to compare two different metrics. Use the View dropdowns on the top left to change metrics.

Activity