Best Practices: Creatives Testing

Creatives are a vital key to performance. Quality assurance (QA) and managing creatives can be difficult due to the large number of creatives running simultaneously. This article will help set you up for success when you are testing your creatives within the Quantcast Platform.

QA Checklist

1. Creatives: Check that the creative is rendering correctly, clearly visible, and not pixelated. See our Creating Appealing Ads help center article for more tips.

   • As a best practice, we recommend adding "call-to-action” messaging, especially if you are running a conversion-objective campaign.

     • For example: If you want a user to purchase a product, include a "buy now" call-to-action.

   • For Video assets, check that the video length is within your anticipated length (typically lengths are 6 seconds, 15 seconds, 30 seconds, and 60 seconds). Having a longer video length, for example, 31 seconds instead of 30 seconds, may heavily impact performance because it will drastically reduce the amount of available inventory in the exchange.

2. Image Sizes: Make sure that the image sizes align with the creative specifications (Display, Native, Video) requirements and match your desired creative.

   • When uploading a creative, you can select the appropriate creative size.

Note: The creative size cannot be changed after you have saved.

• Double-check if we support your creative sizes with creative specifications provided above.

1. Landing URLs and Impression Trackers: Confirm that the landing URLs are firing appropriately.

   • To test/preview both the landing URLs and impression trackers, click the Eye icon.  

     

   • For impression trackers, you will need to check your third-party ad server report to verify if your impressions are being tracked on your end.

2. Other Settings: Confirm that all other settings align with your strategy.

   • Display: Double-check that you have selected the appropriate language targeting setting.

Note: Language Targeting takes place at the exchange when a publisher declares a language.

• Native: Confirm that the Title, Description, and Advertiser, do not have any spelling errors and are within the maximum character limit.

• Video: Confirm the video sound is loading correctly and the impressions trackers are firing appropriately.

Learn more about:

• Tagging Best Practices

• Creative Macros

• Create a New Campaign