Canada Gambling Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Gambling campaigns in Canada, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Gambling Campaigns in Canada

Advertising is supported for Gambling campaigns in Canada, including:

• Sports betting

• Online horse race betting (via racecourse associations with Pari-Mutuel Agency “CPMA” licenses)

• Fantasy sports betting

• Online casinos

• Brick-and-mortar casinos (only where operated/managed by a provincial government or where an entity is expressly authorized by the applicable provincial government entity to operate on behalf of the government)

• Lotteries (only where conducted and managed by the applicable provincial government entity or by authorized retailers on behalf of the government)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial, and territorial laws, and self-regulatory codes for each geography being targeted.

During onboarding, the Client must provide a copy of the Advertiser’s gambling registration/licence as required by each provincial authority, and adhere to all applicable gambling and advertising laws.

Creative Considerations

• Creatives must accurately state the demographic targeted by the advertising (19 +) and contain a responsible gambling message, e.g., “If you or someone you know has a gambling problem, help is available.”

• Creatives must not appeal to youths under 19.

Campaign Parameters

• Permitted targeting types: Campaigns must not target individuals on self-exclusion lists or users with gambling addictions, e.g., when targeting based on interest, avoid keywords that would reach gambling addicts. Campaigns must not appear in media, venues, or programming directed primarily to minors or where most of the audience is reasonably expected to be minors.
  
  Otherwise, all targeting types are permitted, subject to PIPEDA (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to PIPEDA (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Supply: Curated supply packages for gambling-compliant supply must be targeted for all gambling advertisers. packages can be selected under the section “Deals and Packages”. Global gambling packages are named as follows:

  • Display/Video/Native: Quantcast Curated Package - Global Gambling Compliant - Display/Video/Native

  • CTV: Quantcast Curated Package - Global Gambling Compliant - CTV

• PIPEDA: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Financial data

  • Ethnic and racial origins

  • Political opinions, religious or philosophical beliefs

  • Sex life or sexual orientation
    For CTV:

  • Throughout Canada, avoid child-friendly programming.

  • In Quebec, avoid broadcasts during sexual, religious, and political media.

Important Prohibitions

• Advertising for the following is not permitted:

  • campaigns that might appeal to minors (e.g., with cartoon characters, young actors, etc.)

  • campaigns that target individuals on self-exclusion lists or with gambling addictions

  • campaigns that offer instant credit or bonuses toward plays

  • campaigns for foreign lotteries

If you have questions regarding a Gambling advertiser or campaign, please contact [email protected].