Canada Housing Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Housing campaigns in Canada, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Housing Campaigns in Canada

Advertising is supported for Housing campaigns in Canada, including:

• Selling residential and commercial real estate

• Purchasing residential and commercial real estate

• Residential and commercial real estate services (agents, transactions, listings)

• Residential real estate mortgage loans (terms at least 90 days, APR < 36%)*

• Residential real estate home improvement loans (terms at least 90 days, APR < 36%)*

• Residential real estate insurance (homeowners', renters’)*

• Residential and commercial real estate development

• Retirement and disability housing opportunities*

• Home improvement services (e.g., Angi)

* Certain Housing campaigns might also trigger additional restricted categories, such as Financial Services. Please check all applicable Campaign Policy Guides.

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to PIPEDA and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to PIPEDA and Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination Prohibitions: Campaigns must not result in discrimination on the basis of any protected class or characteristic, including:

  • Race, colour, or ethnic background

  • Religious beliefs or practices

  • Ancestry

  • Place of origin

  • Citizenship, including refugee status

  • Sex, including pregnancy and gender identity

  • Familial status

  • Marital status, including people with a same-sex partner

  • Disability

  • Sexual orientation

  • Age

  • Receipt of public assistance

  • Association with anyone who displays a protected trait

• PIPEDA: Campaigns must not reveal or concern; or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Financial data

  • Ethnic and racial origins

  • Political opinions, religious or philosophical beliefs

  • Sex life or sexual orientation

Important Prohibitions:

Advertising for the following is not permitted:

• high-interest loans (APR of 36% or higher)

• short-term loans (terms less than 90 days

If you have questions regarding a Housing advertiser or campaign, please reach out to [email protected].