Creating a Saved Audience

The Quantcast Platform allows you to view insights and target advertising campaigns based on predefined audiences. You can build audiences off of the general internet population, pixels placed on your website, or offline data you’ve uploaded to Quantcast. These audiences can be updated and customized with a variety of filters, such as demographics, location, devices, and interests.

Creating an Audience

1. Log in to the Quantcast Platform, and navigate to the Audience Planner screen. 

2. In the Saved Audiences tab, select the Create Audience button.

3. A modal will appear on the screen for you to choose your audience type, country, and time frame.

   

4. Once your selections have been made, you can Click Continue.

5. After selecting your audience type, you will land on the audience report page, where you can filter/explore your audiences using the levers on the left had side of the page in real time.

• Use the left-hand panel to change:

  • For a full overview of how to use this page, see our guide, Exploring Saved Audiences.   

  • Once you’ve filtered down to the view of the audience you are looking for, click the Save As button in the upper right-hand corner.

7. Name your audience and click Confirm.

   

8. Your audience is now saved.  You will be able to see it back in the Saved Audiences page.