E-mail Reporting Requirements for Simzek Reports

To be able to automatically ingest the report in our system, certain requirements regarding the format need to be met. 

The columns in the report need to be in English.

The following dimensions need to be included in the first 5 columns of the report:

• Date (format i.e. MM/DD/YYYY)

• Campaign

• Campaign ID

• Placement Name

• Placement ID

The following delivery metrics need to be included:

• Metrics – Impressions (Net) OR Viewable Impressions, Clicks (Net)

The following performance (conversion & revenue) metrics will be recognized by our reporting tool: 

• If the Activity columns contain the word "post impression conversions" then they are considered view conversions

• If the Activity columns contain the word "post click conversions" then they are considered click conversions

• The same is true for Revenue.

• Total Conversions are normally calculated through View Conversions + Click Conversions. If these fields are not present, then if the Activity columns contain the word "Total Conversions" they are considered Total Conversions.

• The transpose process starts at the 6th column, so the Activity columns should start after the 6th Column.

Please give the report a name/title by which we can easily identify the relevant campaign/account in our public email folder.

Send the report as an attachment (xlsx, csv, or zip) to the appropriate alias based on your region and copy your Account Manager.

• [email protected]

• platfo[email protected]

• pl[email protected]

• [email protected]