Online Brand Safety
Do you offer an ABC-accredited content verification tool to block or report the serving of an ad on inappropriate sites?
No.
Do you enable appropriate/inappropriate schedules (AKA white lists/black lists) to minimize the risk of ad misplacement?
Yes, we enable an inappropriate schedule on all campaigns, and on request, an appropriate schedule may also be used on a campaign-specific basis.
What is the policy for appropriate and/or inappropriate schedules, and explain how the buyer agrees to this before the delivery of ads?
An inappropriate schedule is used on all campaigns and prevents a bid from being made to serve an ad impression on any of the listed sites. It is regularly updated with reports from CV Tools when used on campaigns, from reviews of domains served on during campaigns and from ad-hoc requests from clients. Clients may add additional sites to the schedule on a campaign-specific basis.
When it is agreed during the Insertion Order process that a client’s own appropriate schedule should be used, then ad buying for that campaign is restricted to sites on this list.
Please state or reference documentation that explains how you monitor ad delivery, your ad takedown policy, and any contractual consequences of not implementing this policy.
We regularly review the domains on which ads are served and also receive reports from Content Verification Tools on campaigns where these tools are used. Upon discovery or notification of inappropriate sites or content, our inappropriate schedule is updated, which in real-time applies the block to all campaigns from that time on. The contractual elements of this policy are IO-specific.
Reported ads are taken down within a maximum of 2 working days.
What is your Global Blocklist?
The Quantcast Platform has a global blocklist that prevents delivery on all identified high-risk sites.
What is IP suppression?
IP suppression is the ability to suppress specific Internet Protocol addresses (IPs) so that ads are not shown to those computers or networks associated with those addresses.
Can users add block list/allow lists at the Organization level instead the campaign level?
Yes, users can create blocklists and allowlists at the organization level by navigating to Organization > Inventory > Fraud & Brand Safety.
My allow list and block list are getting rejected. There is a domain list error. Why am I seeing this?
The technical max file size limit is approximately 4MB. Users may separate the file and upload each file below 4MB.
If the client has applied a custom allow list but hasn't removed the default allow list, does the system run on both or just the one recently uploaded?
Both.