FAQs: Brand Safety

Online Brand Safety

Content Verification Tools

Do you offer an ABC-accredited content verification tool to block or report, in real-time, the serving of an online advertisement onto destinations that have been defined as inappropriate to the advertiser’s campaign? If so, which one and how is it configured and used?

No.

Appropriate/Inappropriate Schedules

Do you enable appropriate/inappropriate schedules (AKA white lists/black lists) to minimize the risk of ad misplacement?

Yes, we enable an inappropriate schedule on all campaigns, and on request, an appropriate schedule may also be used on a campaign-specific basis.

What is the policy for appropriate and/or inappropriate schedules, and explain how the buyer agrees to this before the delivery of ads?

An inappropriate schedule is used on all campaigns and prevents a bid being made to serve an ad impression on any of the listed sites. It is regularly updated with reports from CV Tools when used on campaigns, from reviews of domains served on during campaigns and from ad-hoc requests from clients. Clients may add additional sites to the schedule on a campaign specific basis.

When it is agreed during the Insertion Order process that a client’s own appropriate schedule should be used, then ad buying for that campaign is restricted to sites on this list.

Take Down Policy

Please state or reference documentation that explains how you monitor ad delivery, your ad takedown policy, and any contractual consequences of not implementing this policy.

We regularly review the domains on which ads are served and also receive reports from Content Verification Tools on campaigns where these tools are used. Upon discovery or notification of inappropriate sites or content, our inappropriate schedule is updated, which in real-time applies the block to all campaigns from that time on. The contractual elements of this policy are IO-specific.

Reported ads are taken down within a maximum of 2 working days.