Insight: First Impression to Conversion

Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of Quantcast Platform by hovering over the ad set or campaign and clicking Insights.

In this article, we will walk through how to interpret the First Impression to Conversion report which can be accessed by clicking Insights Lab, and choosing First Impression to Conversion from the drop-down menu. 

Description

The First Impression to Conversion insight highlights the time elapsed from the first impression to site conversion. This report aggregates the lifetime data of the Ad set or Campaign being drilled into.

By visualizing the breakdown of your converting audience, this report allows you to identify variations in the customer journey. As such, it is useful in validating any idea you may have about optimal attribution and recency windows.

Definitions

• Y-Axis = Specific time intervals

• X-Axis = % of total Converting audience

You can hover over any particular time interval to display the number of conversions and % of overall converters within that specific time frame.

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.