Understanding Reach Campaign
A Reach Campaign is designed to show advertisements to as many people as possible within a specified target audience and geographic area. The primary objective of this type of campaign is to maximize the unique number of individuals who view an ad. This approach is typically used to build brand awareness and support future action-oriented campaigns.
Creating a Reach Campaign
To create a Reach Campaign in the Quantcast Platform, follow these simple steps:
Select the Add Campaign option from the Campaigns screen.
In the Create a Campaign screen, select your campaign objective, which in this case is Awareness.
Choose the Reach option to target the maximum number of people.
Name your campaign and include a reference number if necessary.
Click Continue to move to the next steps of the setup process.
Additional required details may vary based on your specific campaign needs. Once set up, you can easily adjust settings such as budget, schedule, and bidding options to optimize the campaign's performance.
Monitor Your Campaign Performance
After launching your Reach Campaign, it is important to monitor its performance. The Quantcast Platform provides various insights to track and optimize your campaign efficiently:
Performance: This section displays a line graph of key performance metrics, such as Reach, Impressions, and Clicks. You can observe trends over time and make data-driven decisions.
Demographics: Gain insights into the audience demographics, including age, gender, household income, and more. This information can help validate your targeting choices.
Insights Lab: Access a range of customized reports showcasing valuable insights that can drive your campaign optimization.
Health Check: Quickly assess how well your campaign or ad set is performing, allowing you to make necessary adjustments.