Audience Overlap Report

mThe Audience Overlap feature allows you to view the overlap of Saved Audiences. This feature is designed to provide visibility into the unique size of each audience created in Planner.  

How To Access the Overlap Report

From the audience page, and next to Audience Size, you can select any Saved Audience to see the overlap between the saved audience and the audience you are building on the page.

You are also able to access Audience Overlap within the Compare Audiences tool. After choosing 2-4 audiences to compare, navigate to the Overlap tab to see the overlap between the audiences.

Use Cases

There are several use cases for viewing audience overlap.

Before initiating a campaign, you can review the expected overlap of different audience configurations. For example, if you're looking to reach people in the market for a new video game console, you may be looking for only PS5 enthusiasts without a high overlap with Xbox Series X enthusiasts. You can use the Audience Overlap reports to ensure that you are building unique audiences and not wasting ad spend on the same group of users across segments

For instructions on how to create a new saved audience, you can read our guide here.