Managing campaign performance across multiple campaigns and audiences can be time-consuming and inefficient. We have conducted extensive internal experimentation to develop and refine models to determine the optimal bid price and timing to maximize campaign output. You can leverage this knowledge in the Quantcast Platform for Marketers by using the Campaign Budget Optimization feature.
Industry Challenge
There are several challenges associated with manually optimizing campaigns, such as:
How time-consuming performing manual campaign optimizations can be. As your list of accounts/campaigns grows, researching and executing on the desired campaign optimizations can take an outsized amount of time.
How reactionary manual campaign optimizations are. Quantcast’s technology can detect trends and act in real time, mitigating the latency associated with data collection, analysis, and execution.
The Quantcast Solution
To combat these inefficiencies, Quantcast offers the Campaign Budget Optimization feature.
Campaign Budget Optimization allows you to leverage Quantcast’s ability to dynamically optimize campaign budgets across multiple ad sets to make the most efficient use of budget geared toward driving the best possible outcome (e.g., CPA) as defined by the campaign goal.
Dynamic budget allocation helps reduce the time and effort your team spends 1368manually managing budgets across ad sets.
When Campaign Budget Optimization is toggled on, daily budgets will be defined at a campaign level rather than the ad set level
Some limitations of CBO:
Campaign Budget Optimization improves efficiency only when a campaign includes multiple ad sets.
Campaign Budget Optimization is not advised if you have specific daily or monthly budgets to deliver for a specific ad set.
Campaign Budget Optimization will not compensate for any days it underdelivers. It will continue to try to hit the daily budget allocated. For example, if your ad set has a daily budget of $1,000 but you only spend $800 that day, our model will not reallocate the remaining $200 to the next day. We will continue to work toward the $1000 daily spend goal.
Enable Campaign Budget Optimization on Existing Campaign
Hover over the desired campaign, click the three-dot icon, and select Edit. Click the Campaign Budget Optimization toggle to On, then enter the desired daily budget ($100 minimum).
To learn more about how to edit your campaign, click here.
Enable Campaign Budget Optimization on New Campaign
When creating a campaign, click the Campaign Budget Optimization toggle to On and input the desired daily budget ($100 minimum daily budget). If applicable, schedule the campaign's start date and end date.
Note: Campaign Budget Optimization only works if your ad sets are running "daily" budgets.