How to Market Your Audience and Monetize Your Site

Audience Planner Reports:

Audience Planner: Audience Planner is an application within the Q for Publishers suite. Learn more about Q for Publishers and request a demo here.

Let’s say the wholesaler returns and wants your audience data for Wine Moms specifically (not just users interested in wine).

We can build upon our Audience Grid data by combining demographics and interests data. Audience Planner enables you to build audiences based on what your audience buys, where they shop, what they drive, what shows they watch, and more.

Let’s start building out this custom persona by selecting the demographics and interests data we want to see. We’ll define Wine Moms as users who are female, 25-54 years old, have kids, have a household income of $100k+, and are interested in wine.

Once the audience description is filled out, we’ll hit “Run Report”. An instant audience report is generated.

This report shows Wine Moms' composition and index. If you have multiple websites or labels (Content Segments) set up under your network, these will appear here as well.

You can compare which domain or subdomain within the network attracts the most Wine Moms.

Down to the page level, you can compare which section of your domains attracts the most Wine Moms.

These reports are saved so your team can refer back to them anytime.

Advertisers are increasingly requesting more audience data from publishers. Proving the value of your audience can be tough. Audience Planner lets you create granular reports on the exact personas that come across in RFPs. Instantly locate and report on specific audiences across your properties, and let your team tell the most compelling story to advertisers.

If you’re interested in learning more tips to winning RFPs, we’ve put together a handbook guide to winning ad sales RFPs and two blog posts on What is an RFP? and Collecting the Right Audience Data for an RFP.