Implement Q Pixel in Adobe Tag Manager

Updated on 29 Mar 2024
1 Minute to read
Contributors

Print
Share
Dark
Light

Article summary

Did you find this summary helpful?

Thank you for your feedback

Adobe Tag Manager

A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through the process for placing Q Pixels in Adobe Tag Manager.

💡 Reminder:

Do not alter the code. Any edits to the code may result in the tag not firing.
The tag does not interfere with your page load because it is asynchronous (it loads in the background). See Get Started with Quantcast Tagging for more technical details.

⚠️ What you need to continue:

Q Pixel (tag code available in the Quantcast Platform on the Q Pixel page)

Add the Q Pixel

Log into Adobe Tag Manager and select the Advertiser property.

Select the Rules tab
Select the Page Load Rule: All Pages.

Select the JavaScript / Third Party Tags section.

Click the Add New Script button.

Enter Tag Name: Q Pixel Base Tag.

Select Type: Sequential JavaScript.

💡 Note: Implementing the Q Pixel as non-sequential HTML inserts it into a hidden IFRAME. This limits Quantcast’s ability to create page name labels for you. If you have any concerns about the implementation, please reach out to [email protected]

Paste the Quantcast Q Pixel Base Tag code into the box.
Select Save Code.

To approve and publish your rule, click on the Approvals tab. If the previous steps were followed correctly, you should now see a number next to Approvals.

Once in the tab, please review the changes and select the blue Approve button on the lower part of the screen.

At the Property Overview page click the Publish Property button to push all your changes live.

Verify tag implementation using the Quantcast Tag Inspector

The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site, and make sure the audience segments are firing correctly. For more information, see the Inspect Your Tag help document.

You are done! Please check the Q Pixel app to confirm that your tags are collecting data. If you are not seeing any activity, reach out to [email protected] or submit a Help Center request at www.quantcast.com. For more information on tagging, see our Tagging Overview article.

Was this article helpful?

What's Next

Implement Q Pixel in Campaign Manager 360 (DCM)

Table of contents

Adobe Tag Manager