Implement Q Pixel in Tag Commander

A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through the process for placing Q Pixels in Tag Commander.

Q Pixel in Tag Commander

1. Log in to Tag Commander and click Add Tag.

2. Filter by Quantcast, select Quantcast – Conversion Activity, and then click on Add Tag:

3. Enter your P-Code in the field marked #P-CODE#.

4. Place the Conversion Page label <INSERT CONVERSION LABEL>.

5. Add Revenue, Order ID, and other variables by selecting from the dropdown menus.

💡 Tip: See section Adding Variables for Data Pass-back at the end of the document if you have not created variables yet.

6. Click Rules and then Perimeters.

7. Select your Conversion Perimeter.

See section Creating a Trigger if you do not have a conversion page trigger.

Your Quantcast conversion activity tag should only be fired on the confirmation/thank you page. To do that, you can refine the perimeter to fire the tag on that page only.

8. Select Add Perimeter.

Your Conversion Activity Tag setup is complete!

Move on to the next step to finish setting up the rest of your tags.

Tagging Remaining Site Activity

1. In Tag Commander, click Add Tag.

2. Filter by Quantcast, select Quantcast – Easy Tag template and then click Add Tag.

3. Enter your P-Code in the field marked #P-CODE# and click Save.

4. Click on Rules and then Perimeters.

5. Set Perimeter to All Pages.

6. In Constraint, define a “URL does not contain” rule for the thank you/conversion page and apply it to the Easy Tag.

7. When finished, you should see the Easy Tag set to fire on all pages and the Conversion activity set to fire on the thank you page on the Rules menu.

8. When finished defining the firing rules, select the Generate tab.

9. Select the Activation checkboxes for your Quantcast tags.

10. Select Generate.

💡 Tips: The number next to the button indicates the version number. You can review the Test menu to ensure that your setup is working.

11. On the final Deploy menu, select the latest version you generated, select your production environment, and click the blue Deploy button.

Additional Instructions: Creating Rules

Rules govern when or on what pages a tag is fired. This allows you the flexibility to deploy one or more tags on specific pages.

1. On the Rules menu, select Perimeters and click Add Perimeter. 

2. Select URL from the top menu. Select If URL Equals from the menu on the left to identify the page for which you want to create a trigger. In this example, we are using a page URL that contains “www.quantcast.com/thankyou”.

3. Select the tag(s) that must be fired in this scenario and press Save.

4. On the Summary tab you will be able to see in which perimeters the tags will fire and if there are any associated constraints.

Your rule is now ready to use!

Adding Variables for Data Pass-back

Added variables provide additional information about your website visitors' actions for reporting and/or targeting. Once tracked, parameters can be used to further define custom audiences you create based on a pixel event, or to track special metrics such as Return On Ad Spend (ROAS).

1. On the Options Menu of the interface, click on External variables.

2. Click Add Variable.

3. Fill in the external variable fields: Name, Category, Type, and Description.  For this example, we will set up the order ID on the confirmation page.

4. Click Add.

5. Back on the Options menu, click the Download button. A popup window will appear, providing you with your sample data layer code. You can copy the code to your clipboard or download it by clicking the blue Download button.

6. Click Save on the upper right corner once this is complete.

7. Add the code to your confirmation page, replacing the quotation marks after “order_id:” with the variable containing the order ID value.

Your variable is ready to use! (Repeat the steps above to add additional variables.)