Introduction to the Quantcast Platform

The Quantcast Platform is an innovative, intelligent audience platform built for the future of advertising. It uses AI-driven audience intelligence and activation to deliver automated insights, marketing performance, and results at scale to drive business growth.

With consumer privacy and unique real-time live data built into its foundation, Quantcast for Marketers (QFM) helps brands, agencies, and publishers thrive in a privacy-first world (with or without third-party cookies) and achieve time savings, cost efficiencies, deeper insights, and outstanding business results.

Quantcast for Marketers (QFM)

• Getting Started

• Campaign Set Up

• Ad Set Set Up

• Audience Planning

• Assess Performance

• Glossaries, Best Practices, and FAQs