Audience Planning

The Audience screen can be considered the planning component of the platform. You can create custom audiences to plan future activity and gain a better understanding of the people visiting your site across various tagged site events.

• About Audiences in the Quantcast Platform

• Understanding Index and Composition

• Audience Building

• Campaign Audiences

• Customer Audiences

• Audience Overlap Report

• Third Party Targeting

• Exploring Saved Audiences

• Comparing Audiences