How does Quantcast describe its fraud capability?
At Quantcast, we rely on our live data set and machine learning capabilities to combat fraud and promote brand safety. In addition, we communicate directly with the ad exchange, allowing us to evaluate opportunities autonomously rather than relying on third-party filtering.
We have a three-pronged approach:
Proactive: Our systems carefully weigh opportunities against potential fraud and brand-safety criteria before bidding; in fact, we filter out an average of 20-25% of requests pre-bid. 1) The team leverages our insight into live audience behavior across the internet to discern the differences between human and non-human traffic. We model fraud using these signals and use the models to detect and reject suspicious opportunities — including spoofed sites.
Reactive: Not all fraud and brand safety issues can be detected beforehand. We respond rapidly and thoroughly to correct issues when a customer or partner alerts us to fraud or brand safety issues. In cases of fraudulent placements or violations of brand safety specifications, we add them to block lists and thoroughly investigate them to prevent recurrence.
Collaborative: We work with companies across the real-time bidding ecosystem, such as SSPs/Exchanges and trade bodies like the IAB’s Trustworthy Accountability Group (TAG), to identify and help create industry-wide blocks of inappropriate or miscategorized inventory. We also integrate with content verification vendors to provide additional control over fraud and brand safety. This collaboration enables a tracking tag to be placed into creative, giving visibility into exactly where each ad is served and even allowing for the placement of blocking tags so ads are NOT served if environments do not stringently meet all brand safety and anti-fraud criteria.
Can I run ads on Spotify?
Yes. Quantcast supports display, video, and audio formats with the Spotify Ad Exchange.
What are your top publishers/apps/websites?
We partner with trusted supply sources globally to ensure quality and scale, helping you reach your performance objectives. Please review the Inventory tab in our Audience Insights to see publishers that may best align with your performance goals and audience needs, or visit our Global Deal Library in our Ads Manager to see our robust private marketplace and media package offerings.
Who are your CTV publishers?
We partner with trusted global suppliers, including but not limited to CTV-supporting SSPs like Google, FreeWheel, Magnite Springserve, Smartclip; local broadcasters like NBC, Fox, Paramount, Discovery, DAZN; digital-first FAST providers like Pluto TV, Tubi, Roku, Samsung, LG TV, Xumo, Rakuten TV, and many others.
For custom lists, please review the Inventory tab in our Audience Insights to see publishers that may align best to your performance goals and audience needs, or visit our Global Deal Library available in our Ads Manager to see our robust private marketplace and media package offerings.