FAQs: Custom Pacing

FAQs

Can I change my ad set pacing to custom pacing mid campaign?

Ad sets that are currently running on even pacing can switch to custom pacing at any time.

Is there a minimum spend for custom pacing?

The default lifetime budget spend minimum is $10 per day, however, you can edit custom override days to spend less than $10. If you enter $0,  we will not spend on that day.

Will the platform spend the exact custom override amount?

The spend may not be the exact custom override amount. We try to deliver the amount specified for custom days that you set on the calendar regardless of previous under/over delivery. 

Can I see the actual spend amount for custom override days?

You can see this by hovering over a past custom override day.

What if my custom override days exceed my ad set’s lifetime budget?

The platform will stop delivering once it hits your lifetime budget.