With campaigns built with Q+, we also offer you the following insights.
To view them, hover over the name of the campaign and click Insights. The drawer will slide out on the right-hand side of the screen with your Analysis by Q Insights.
Analysis by Q
At the top of the drawer, you will get an AI overview of the campaign, including your goal, campaign dates, budget, and number of creatives. On the right-hand side, the blue box keeps a running tally of decisions and optimizations the AI is making.
Next, you will find your Analysis by Q summary, which highlights key aspects of your campaign.
Persona
The Persona section helps you understand which user types are converting in your campaign.
Key Performance Metrics
This section shows you your campaign’s key performance metrics with arrow trends that compare the current reference window to the previous time frame.
Creatives
This section provides information about your creatives, including which one is performing best and grades from Creative by Q if applicable. You may also see recommendations for additional sizes.
Sites, Apps, and Publishers
Finally, the Sites, Apps, and Publishers section will show you some of the URLs where your display or video ad was served and resulted in a conversion. It will also show you some of the apps and publishers where your CTV ad set has been shown.