Q+ Campaign Insights

With campaigns built with Q+, we offer the following insights.

To view them, hover over the name of the campaign and click Insights. The drawer will slide out on the right-hand side of the screen with your Analysis by Q Insights.

Analysis by Q

At the top of the page, you will get an AI overview of the campaign, including your goal, campaign dates, budget, and number of creatives. On the right-hand side, the blue box keeps a running tally of decisions and optimizations the AI is making.

Next, you will find your Analysis by Q summary, which highlights key aspects of your campaign.

Performance Mix Insight

The Performance Mix Insight provides a comprehensive view of how each channel is contributing to your performance. By analyzing this insight, you can see how different channels work together—each playing a unique, vital role in balancing volume with site interaction quality to optimize your overall CPA, ROAS, and site engagement goals.

Armed with Quantcast’s Audience Graph and autonomous AI decision-making, the system dynamically shifts and balances across the channels in your campaign to drive the best possible overall results.

Learn more about the Performance Mix Insight.

Note: This insight is exclusively available for Q⁺ campaigns running two or more channels.

Persona

In the Persona section, Quantcast utilizes AI and our in-depth understanding of your target audience to identify who is engaging with your ad sets. This helps you understand the type of people you are reaching, and offers ideas for new audiences to engage with across your marketing strategy.

Learn more about Persona.

Note: It may take a few days after campaign launch for Personas to grow and this section to appear.

Key Performance Metrics

This section shows you your campaign’s key performance metrics. An arrow trend is available for week over week and month over month comparisons.

Creatives

This section provides information about your creatives, including which one is performing best and grades from Creative by Q if applicable. You may also see recommendations for additional sizes.

Sites, Apps, and Publishers

Finally, the Sites, Apps, and Publishers section will show you some of the URLs where your display or video ad was served and resulted in a conversion. It will also show you some of the apps and publishers where your CTV ad set has been shown.