This guide provides an overview of Quantcast’s policy guidelines for Charitable / Nonprofit campaigns in Europe, including what is supported, restricted, and prohibited. Please review carefully.
To see the full Campaign Policy, see this page.
Charitable / Nonprofit Campaigns in Europe
Advertising is supported for Nonprofit / Charitable Organisation campaigns in Europe, including:
Advocacy campaigns (to create support for specific policies, like legal reform)
Awareness campaigns (focus on education about causes to raise support)
Fundraising campaigns (fundraising over an extended period of time to highlight a specific goal)
Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.
During onboarding, the Client must provide a copy of the Advertiser’s charitable organization registration status with the United Kingdom Charity Commission.
Campaign Parameters
See the Create a New Campaign article for details on setting up a campaign.
Permitted targeting types: all targeting types, subject to UK GDPR/GDPR (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
Permitted tagging: all tagging types, subject to UK GDPR/GDPR (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
UK GDPR/GDPR Prohibitions: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:
All health data and data concerning health (including genetic and biometric data)
Racial or ethnic origin
Political opinions, religious or philosophical beliefs
Trade union membership
Criminal convictions and offenses or related security measures
Sexual life or sexual orientation
Important Prohibitions
Advertising for organizations promoting the following is not permitted:
Political campaigns
Personal weapons
Tobacco, nicotine, or vaping
Cannabis and/or paraphernalia
If you have questions regarding a Nonprofit / Charitable Organisation advertiser or campaign, please contact [email protected].