Affinity Audiences are prebuilt segments curated by Quantcast. They include demographics, keywords, and interests that align with various personas to help you reach your desired audience. Scroll or use the search bar to find the audience that best suits your campaign.
Note: Affinity Audiences are available in English for the following countries and campaign types:
Reach, Video Views, Clicks: United States, Canada, the United Kingdom, Australia, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland
Site Traffic, Conversions, ROAS: United States, Canada, the United Kingdom, Australia
Campaign Type & GEO | Vertical | Category | Audience Name | Description |
|---|---|---|---|---|
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Auto enthusiast | Passionate about cars, from performance and luxury vehicles to classic and electric models. They keep up with automotive news and trends, valuing innovation and craftsmanship. |
All Campaigns: US, CA, UK, Aus | Automotive | Intender | Auto intender | This segment is focused on purchasing a new or used vehicle and actively seeks information on car reviews, financing options, and dealership promotions. They rely on comparisons and advice to make informed decisions about their next automobile purchase. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Auto Racing and Motorsport Fans | These fans are passionate about racing events like F1, NASCAR, and Grand Prix and value motor performance, technology, and racing games. They often engage with competitive motorsports, racing circuits, and automobile events. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Classic Car Collectors | Classic car collectors are enthusiasts with a passion for vintage, rare, and luxury cars, focusing on restoration projects and car auctions. They are engaged with the history of automobiles and the culture of luxury vintage collections. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | DIY Auto Mechanics and Modifiers | This group is hands-on with car maintenance, modifications, and performance upgrades. They are enthusiastic about DIY projects, from engine tuning to suspension adjustments and other automotive troubleshooting endeavors. |
All Campaigns: US, CA, UK, Aus | Automotive | Behaviour | Electric and Hybrid Vehicle Adopters | This audience is environmentally conscious and actively interested in electric and hybrid vehicle options. They prioritize green living, sustainable transportation, and innovations like low-emission vehicles and battery advancements. |
All Campaigns: US, CA, UK, Aus | Automotive | Behaviour | Family-Friendly SUV Owners | SUV owners in this group prioritize safety, space, and family-friendly features, focusing on vehicle options for family trips and multi-generational travel. They are active consumers of SUV reviews and interested in products that support family life and parenting. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Luxury Car Enthusiasts | Luxury car enthusiasts are passionate about high-end vehicles, sports cars, and luxury automobile brands. They are focused on vehicle performance, car comparisons, and new automotive technology while maintaining an appreciation for an upscale lifestyle. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Motorcycle and Motorbike Enthusiasts | Motorcycle enthusiasts are engaged with racing, maintenance, gear, and custom bike modifications. They value performance upgrades, riding groups, off-road adventures, and the thrill of the open road. |
All Campaigns: US, CA, UK, Aus | Automotive | Behaviour | Off-Road and Adventure Vehicle Owners | This group values outdoor adventure and driving across rugged terrains, with interests in SUVs, 4x4 vehicles, and off-road sports. They embrace motor sports, vehicle modifications, and outdoor exploration. |
All Campaigns: US, CA, UK, Aus | Automotive | Behaviour | Ride-Sharing and Carpooling Advocates | Focused on sustainability, this group is keen on green commuting through ride-sharing, carpooling, and electric vehicle adoption. They actively use mobile transport apps and prioritize eco-friendly, efficient transportation methods. |
All Campaigns: US, CA, UK, Aus | Automotive | Enthusiast | Vintage Car Restoration Hobbyists | These enthusiasts specialize in restoring classic vehicles, engaging in DIY restoration, car auctions, and automobile detailing. They value rare car auctions, vintage racing events, and classic restoration as part of their hobbies. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Art and Museum Aficionados | Creative explorers with interests in museums, fine art, exhibitions, sculpture, and architectural tours. They appreciate cultural heritage, modern art movements, and historical exploration. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Bookworms and Literature Lovers | Readers interested in literary classics, book clubs, novels, and audiobooks across genres. They engage with book reviews, authors, and literary awards. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Comedy Show and Stand-Up Comedy Fans | Fans of live and digital comedy, from stand-up specials to sketch shows and improv performances. They engage with humor trends, comedy clubs, and popular television comedy series. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Gamers and eSports Spectators | Fans of gaming tournaments, streaming, and technology behind gaming platforms. They focus on online and console gaming culture, game developers, virtual reality, and new tech innovations. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Movie Buffs and Film Fanatics | A diverse audience passionate about cinema, film festivals, directors, and iconic franchises like Bollywood and Hollywood. They engage with movie reviews, trivia, streaming, and the arts. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Music Festival and Concert-Goers | This audience loves live music, outdoor festivals, and attending concerts for indie, EDM, and rock performances. They embrace music festivals, festival fashion, and VIP access experiences. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Pop Culture and Celebrity Gossip Followers | Fans immersed in entertainment news, celebrity gossip, music charts, award shows, and red carpet events. They engage with media trends, TV shows, and the latest fashion. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Reality TV Show Junkies | Entertainment enthusiasts focused on popular reality TV series, streaming platforms, and reality drama trends. They prioritize binge-watching, celebrity gossip, and entertainment news. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Sports Fanatics and Stadium-Goers | Active sports fans focusing on live games, stadium trips, and sports news for football, soccer, hockey, and motorsports events. They are interested in ticketing, schedules, and team updates. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Sports Fans - I.E. Basketball Fans, Hockey Fans | Target avid sports enthusiasts looking for scores, live streaming, news, and merchandise. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Theater and Broadway Enthusiasts | Culture enthusiasts who follow Broadway, musicals, live performances, and theater reviews. They value NYC theater culture, performance arts, and arts/cultural events. |
All Campaigns: US, CA, UK, Aus | Entertainment | Enthusiast | Theatre/ Entertainment Enthusiasts | Engages audiences passionate about live performances, theater tickets, and cultural events like film festivals and concerts. |
All Campaigns: US, CA, UK, Aus | Entertainmnet | Enthusiast | Live Entertainment Enthusiasts | Fans of concerts, theater, and live events who regularly seek out tickets and event calendars. They value experiences that connect them with culture and entertainment. |
All Campaigns: US, CA, UK, Aus | Entertainmnet | Behaviour | Streaming - Cord Cutters | Focused on those transitioning from cable to streaming. Interests include OTT platforms, streaming devices, and cord-cutting tips. |
All Campaigns: US, CA, UK, Aus | Entertainmnet | Behaviour | Streaming- Cord Nevers | Appeals to a younger audience who have never used traditional cable. They prioritize on-demand content, subscription-based platforms, and binge-worthy shows. |
All Campaigns: US | Finance | Behaviour | High Net Worth Individuals | Affluent individuals focused on wealth management, luxury lifestyles, and exclusive services. They are drawn to high-end investment opportunities and personalized financial advice. |
All Campaigns: US, CA, UK, Aus | Age | Generation | Baby Boomers (born 1946 to 1964) | Older adults aged 55 and up, representing a demographic interested in lifestyle, travel, financial security, and health. |
All Campaigns: US, CA, UK, Aus | Age | Generation | Gen X (born 1965 to 1980) | Middle-aged professionals interested in work-life balance, health trends, family milestones, and financial stability. They value nostalgia and stable lifestyles. |
All Campaigns: US, CA, UK, Aus | Age | Generation | Gen Z (born 1996 to 2007) | Younger tech-native individuals, active on streaming platforms and social media, focusing on current pop culture, tech trends, and modern entertainment. |
All Campaigns: US, CA, UK, Aus | Education | Education | Less than high school diploma | Individuals with educational levels below a high school diploma. |
All Campaigns: US, CA, UK, Aus | Education | Generation | Millennials (born 1981 to 1996) | A diverse demographic focused on career growth, family planning, technology, travel, and financial goals. They align with tech advancements and modern culture. |
All Campaigns: US, CA, UK, Aus | Health | Enthusiast | Conscious Eaters | Individuals passionate about ethical and sustainable eating, such as organic and plant-based diets. They are drawn to products and practices that align with eco-friendly and health-conscious values. |
All Campaigns: US, CA, UK, Aus | Health | Enthusiast | Outdoor Enthusiasts | Adventure-seekers and nature lovers who engage in activities like hiking, camping, and wildlife photography. They value experiences that connect them with the great outdoors. |
All Campaigns: US, CA, UK, Aus | Health | Enthusiast | Sport And Fitness | Health-focused individuals interested in staying active through exercise, sports, and nutrition. They are motivated by personal fitness goals and performance improvement. |
All Campaigns: US, CA, UK, Aus | Health | Enthusiast | Wellness | People seeking holistic well-being, including physical fitness and mindfulness practices. They prioritize balanced living and self-care routines. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Arts and Culture Enthusiasts | Engages audiences drawn to literature, performing arts, and visual culture. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | DIY and Home Improvement Buffs | For those who enjoy hands-on projects and home transformations. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Behaviour | Eco-Conscious Consumers | Appeals to those passionate about sustainability, recycling, and renewable energy. Emphasize on green living, eco-friendly products, and environmental conservation tips. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Family-Oriented Lifestyle | Designed for families focused on parenting, budgeting, and creating memorable experiences. This segments emphasizes educational tools, family-friendly outings, and DIY projects. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Behaviour | Fitness and Active Lifestyle | Targets individuals who prioritize physical activity and nutrition. Highlight on fitness routines, sports gear, and outdoor adventure. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Foodies and Culinary Explorers | Engages those passionate about gourmet cooking, dining experiences, and culinary adventures. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Health and Wellness Enthusiasts | For individuals committed to fitness, health and eco-friendly living. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Home Renovations | DIY enthusiasts and homeowners focused on interior design, kitchen and bathroom remodeling, sustainable home projects, and outdoor living renovations. They explore trends in modern farmhouse aesthetics, renovation budgeting, and design inspiration. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Behaviour | Luxury Living Aficionados | For affluent individuals interested in high-end brands, luxury homes, and exclusive travel. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Behaviour | Outdoor Adventure Seekers | Connects with nature enthusiasts enjoying hiking, camping, and extreme sports. This audiences focuses on outdoor gear, travel destinations, and survival skills. |
All Campaigns: US, CA, UK, Aus | Lifestyle | Enthusiast | Sustainable Living | Targets eco-conscious individuals embracing renewable energy, zero waste, and green technology. |
All Campaigns: US, CA, UK, Aus | Retail | Behaviour | Bargain Hunters and Coupon Savers | These savvy shoppers are focused on finding discounts, using promo codes, and making the most of seasonal sales. They value financial planning, thrift shopping, and stretching their budgets through strategic savings. |
All Campaigns: US, CA, UK, Aus | Retail | Enthusiast | Beauty and Skincare Junkies | Focused on skincare routines and makeup tutorials, this group invests time and money into anti-aging products and natural beauty solutions. They shop for the latest beauty regimens and prioritize hydration, healthy skin, and organic beauty trends. |
All Campaigns: US, CA, UK, Aus | Retail | Enthusiast | Fashionistas and Trendsetters | These individuals are passionate about the latest fashion trends, luxury brands, and beauty routines. They closely follow style blogs, fashion shows, and the latest designer collections to maintain their unique personal style. |
All Campaigns: US, CA, UK, Aus | Retail | Behaviour | Fitness and Sports Gear Buyers | This active group is invested in fitness routines and maintaining a healthy lifestyle through sports gear, running shoes, and yoga accessories. They stay active by regularly shopping for gym memberships, fitness gear, and supplements. |
All Campaigns: US, CA, UK, Aus | Retail | Behaviour | Food and Grocery Shoppers | Interested in cooking tips and healthy eating, this segment regularly shops at farmers' markets and grocery stores for fresh produce and sustainable food options. They are budget-conscious but also prioritize convenient food delivery. |
All Campaigns: US, CA, UK, Aus | Retail | Enthusiast | Home Decor and Interior Design Lovers | These shoppers prioritize creating aesthetically pleasing and functional living spaces through interior design and DIY projects. They are interested in vintage, modern, and luxury home decor styles and actively engage with remodeling trends. |
All Campaigns: US, CA, UK, Aus | Retail | Behaviour | Luxury Retail Shoppers | These high-income individuals value exclusive brands, fine dining, and boutique shopping. They frequently purchase luxury travel experiences, designer homes, and high-end fashion items. |
All Campaigns: US, CA, UK, Aus | Retail | Enthusiast | Pet Owners and Animal Lovers | Passionate about their furry (or feathery) friends, this group prioritizes pet supplies, grooming, and veterinary care. They are highly engaged in pet welfare, rescue efforts, and buying premium food and toys for their animals. |
All Campaigns: US, CA, UK, Aus | Retail | Behaviour | Sustainable and Ethical Consumers | This environmentally conscious group values ethical consumption, renewable energy, and sustainable living habits. They prioritize fair trade products, recycling, organic food, and reducing their carbon footprint. |
All Campaigns: US, CA, UK, Aus | Retail | Enthusiast | Tech Gadgets and Electronics Shoppers | This audience is tech-savvy, frequently seeking out the latest gadgets, mobile tech, and gaming equipment. They value innovation and spend time reading tech reviews and exploring new electronics like smartphones and home theaters. |
All Campaigns: US, CA, UK, Aus | Retail - eCommerce | Behaviour | Enjoy Shopping | Shopping enthusiasts driven by online deals, fashion trends, shopping tips, and recommendations. They actively explore discounts and online stores. |
All Campaigns: US, CA, UK, Aus | Retail - eCommerce | Behaviour | Purchase Researcher | Shoppers who extensively research products before buying, prioritizing reviews, comparisons, and the best deals. They are highly informed and driven by value and reliability. |
All Campaigns: US, CA, UK, Aus | Retail - eCommerce | Behaviour | Savvy shopper | Bargain hunters focused on promotions, loyalty programs, discounts, and free shipping opportunities. They are interested in couponing trends and real estate sales. |
All Campaigns: US, CA, UK, Aus | Technology | Enthusiast | AI and Machine Learning Professionals | This group includes data scientists, engineers, and academics specializing in AI technologies, machine learning, and blockchain. They prioritize innovation, research, and advancements in deep learning and AI-powered analytics. |
All Campaigns: US, CA, UK, Aus | Technology | Behaviour | Coding and Programming Geeks | Tech enthusiasts with expertise in programming languages like Python, Java, and C++, focusing on software development, data science, and emerging tech fields like blockchain and machine learning. They engage with online tech trends, game development, and full-stack development topics. |
All Campaigns: US, CA, UK, Aus | Technology | Enthusiast | Cybersecurity and Privacy Advocates | Focused on online safety and data protection, this group prioritizes encryption, VPNs, and advanced security technologies. They are highly engaged in risk management and maintaining digital privacy through technological safeguards. |
All Campaigns: US, CA, UK, Aus | Technology | Behaviour | Digital Marketers and SEO Specialists | A tech-savvy audience focused on online growth strategies, including SEO, PPC, content strategy, and web analytics. They stay updated on trends in digital marketing, search engine optimization, and advertising tools. |
All Campaigns: US, CA, UK, Aus | Technology | Enthusiast | Early Adopters of Cutting-Edge Tech | Focused on innovation and technological advances, this group invests in the latest AI, VR, robotics, and smart devices. They follow developments in tech startups and early-stage technological adoption trends. |
All Campaigns: US, CA, UK, Aus | Technology | Enthusiast | IoT and Smart Home Enthusiasts | This tech-focused group invests in smart home devices and the latest IoT technologies to create connected living spaces. They prioritize innovations in smart appliances, home security, and technology-driven convenience. |
All Campaigns: US, CA, UK, Aus | Technology | Enthusiast | Tech News and Review Followers | This audience is highly engaged with technology trends, gadgets, and innovations, regularly exploring news related to Android, Apple, cloud computing, video games, and the latest tech breakthroughs. They are diverse in age and income and value staying informed on cutting-edge technologies and digital trends. |
All Campaigns: US, CA, UK, Aus | Technology | Behaviour | Tech Startup Founders and Innovators | Entrepreneurs in tech industries value innovation, venture capital, and growth strategies. They lead startups, prioritize technological trends, and work on software development, business strategy, and product innovation. |
All Campaigns: US, CA, UK, Aus | Technology | Behaviour | Tech-Savvy Seniors and Silver Surfers | This group consists of older adults who are embracing technology, including smartphones, tablets, and online platforms like social media, online shopping, and streaming services. They are interested in tech innovations, digital security, and connecting with their social circles online. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Adventure Travel Enthusiasts | These adventurers focus on hiking, mountaineering, rock climbing, kayaking, and other outdoor experiences. They value exploration, wildlife travel, adventure sports, and the challenges of eco-tourism. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Backpackers and Hostel Hoppers | Backpackers prioritize affordability, outdoor exploration, and unique travel experiences, staying in budget-friendly hostels and embracing camping and hiking adventures. They are eco-conscious travelers with a focus on affordable exploration. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Business Travelers and Road Warriors | Professionals frequently traveling for work, focused on travel itineraries, flight bookings, hotel reservations, and maximizing travel efficiency. They value business gadgets and strategies for managing corporate trips. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Cruise and Ocean Voyage Lovers | Adventurers interested in cruises, ocean voyages, yachting, and marine exploration. They connect with travel destinations, family vacations, and eco-friendly ocean conservation. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Cultural and Heritage Tourists | This group is drawn to history, heritage landmarks, art, local cuisine, museums, and historical sites. They are passionate about exploring cultural traditions, archaeology, and historical landmarks. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Family Night Out Planners | Parents and guardians organizing activities for family bonding. They are drawn to local, family-friendly events, dining, and entertainment options. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Family Travelers | Families planning trips that cater to children and provide memorable experiences. This group values convenience, safety, and kid-friendly destinations. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Family Vacation Planners | Families actively planning leisure travel, including theme parks, beach vacations, and family-friendly resorts. They prioritize travel tips, vacation destinations, and family travel planning. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Food and Culinary Explorers | This group has a passion for exploring diverse food experiences, from global cuisines to local delicacies. They are active in food tourism, dining out, and discovering unique regional culinary trends. |
All Campaigns: US, CA, UK, Aus | Travel | Intender | Luxury Retail Buyers | Shoppers of premium brands and high-end products, including fashion, accessories, and cosmetics. They seek exclusivity, quality, and designer craftsmanship. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Luxury Travel Planners | Travelers seeking upscale experiences, such as private tours, luxury accommodations, and VIP services. They value bespoke itineraries and personalized travel. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Luxury Travelers and Jetsetters | Luxury travelers indulge in high-end vacations, business-class flights, exclusive resorts, and premium experiences. They value private jets, upscale dining, and meticulously curated luxury travel adventures. |
All Campaigns: US, CA, UK, Aus | Travel | Enthusiast | Nature and Wildlife Enthusiasts | Environmentally conscious individuals passionate about conservation, hiking, camping, wildlife, and eco-friendly living. They actively explore sustainability, outdoor activities, and wildlife preservation. |
All Campaigns: US, CA, UK, Aus | Travel | Behaviour | Solo Travelers and Wanderlust Adventurers | This group loves exploring destinations, traveling solo, and seeking authentic adventure experiences like hiking and camping. They prioritize low-budget travel options, backpacking, and road trips. |
All Campaigns: US, CA, UK, Aus | Travel | Intender | Travel Intenders/ In-Market Travelers | Connects with individuals planning trips or actively booking travel. They value itineraries, deals, and inspiration for destinations. |
All Campaigns: US, CA, UK, Aus | Travel & Tourism | Enthusiast | Travel enthusiast | An active audience focused on vacation planning, travel destinations, adventure, solo trips, and luxury getaways. They love exploring diverse travel guides and guides for air or cruise travel. |
All Campaigns: US, CA, UK, Aus | Travel & Tourism | Intender | Travel Intender | People actively seeking travel-related information, including deals, destinations, and planning resources. |
All Campaigns: US, CA, UK, Aus | Behavior | Lifestyle | Background TV Viewers | Viewers using TV as ambient noise during other tasks. |
All Campaigns: US, CA, UK, Aus | Behavior | Lifestyle | Binge Streamers | Viewers who watch multiple episodes in a sitting. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Lifestyle | Comedy & Sitcom Watchers | Viewers looking for lighthearted comfort entertainment. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Lifestyle | Drama Series Watchers | Fans of scripted prestige drama and character arcs. |
All Campaigns: US, CA, UK, Aus | Behavior | Lifestyle | Late-Night / Off-Peak | "Night owls" watching talk shows and repeats. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Lifestyle | Lifestyle, Food & Home Viewers | Fans of home renovation and cooking competitions. |
All Campaigns: US, CA, UK, Aus | Behavior | Lifestyle | News & Info Seekers | Daily viewers seeking weather and current events. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Super Bowl Superfans | High-intent fans focused on the technical game and legacy. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | World Cup Fans | Massive global audience following national teams. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Summer Olympics | General viewers following ceremonies and medal counts. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Lifestyle | True Crime / Documentary | Viewers fascinated by real-life mysteries and science. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Winter Olympics | Global fans follow the spectacle of the Winter Games. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Basketball | High-energy fans of the NBA, WNBA, and NCAA. They browse for trade rumors, shoe drops, and viral highlights. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - American Football | Fans of the NFL and College Football. Peak search intent occurs around "Game Day" and fantasy roster management. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Soccer | Global fans following major European leagues and the North American lead-up to the 2026 World Cup. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Women’s Sports | Fans of the record-breaking growth in women’s pro leagues. They value athlete-led brands and community engagement. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Hockey | Hardcore fans focused on the high-speed action of the NHL and international ice hockey. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Baseball | Traditional fans following the "Hot Stove" offseason and the daily MLB marathon. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Combat Sports | Fans of UFC, Boxing, and PFL. They search for "Fight Night" schedules and weigh-in results. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Golf | High-net-worth fans following the PGA Tour, LPGA, and major championships. |
All Campaigns: US, CA, UK, Aus | Enthusiast | Sports | Sports - Tennis | Fans of the ATP/WTA tours and the prestige of the four Grand Slam tournaments. |