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    Third Party Targeting
    • 10 Sep 2024
    • 1 Minute to read
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    Third Party Targeting

    • Updated on 10 Sep 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Quantcast has partnered with Liveramp to ingest third-party audiences. Third-party segments are best used to complement Quantcast audiences and should be viewed as a backup option when internal audience creation isn't sufficient for your needs.

    Any custom / ad-hoc requests should go through Liveramp. Please do not reach out to individual data providers.

    LiveRamp

    Liveramp: Accounts in the US and targeting the US can now target three providers: Bombora, D&B, and Experian. These three providers offer both Lookalike and Retargeting options.

    Third-party segments are best used as a complement to Quantcast audiences and should be viewed as a backup option when internal audience creation isn't sufficient for your needs.

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