Quantcast has partnered with LiveRamp’s Data Marketplace to ingest and source third-party audiences.
Third-party segments are best used as a complement to Quantcast audiences, and should be viewed as a backup option when Quantcast audience targeting options do not fully align with your campaign needs.
Overview
Quantcast offers two options for activating third-party audiences:
Off-the-Shelf Third-Party Audiences: Access a wide range of pre-built audience segments available through Quantcast’s library, powered by LiveRamp’s Data Marketplace.
Custom Third-Party Audiences: Distribute a custom segment built by a data provider via LiveRamp’s Data Marketplace to meet specific targeting needs.
Third-Party Audience Targeting Capabilities
Quantcast enables users to activate and target third-party audiences using a range of strategic approaches:
Lookalike: Quantcast builds a lookalike model based on the third-party audience to identify new users who share similar behaviors and attributes.
Retargeting: Quantcast exclusively retargets users within the specified third-party audience for precise and efficient re-engagement.
Exclusion: Users in the third-party audience are excluded from targeting to improve audience quality and prevent oversaturation.