US Employment Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Employment campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Employment Campaigns in the US

Advertising is supported for Employment campaigns in the United States, including:

• Recruiting

• Hiring

• Job sites

• Job fairs and events

• Internships

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial and territorial laws, and self-regulatory codes.

Creative Considerations

Where required, advertisements for specific employment opportunities should include a statement that the employer is an equal opportunity employer and that accommodations will be provided.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on  any protected class or characteristic, including:

  • race, color, ethnicity, or national origin

  • religion

  • sex, gender, gender-identity, or sexual orientation

  • familial or marital status

  • disability

  • source of income if public assistance

  • age

  • zip code (if used as a proxy for race or other protected class or characteristic)

• NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.

Important Prohibitions

• Advertisements showing a preference for or discouraging someone from applying for a job because of their race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability, or genetic information are prohibited.

  • For example, an advertisement for a job seeking “recent college graduates” might discourage people over 40 from applying.

  • For example, selecting only “male” as a demographic audience for a job advertisement would impermissibly exclude women from an opportunity.

If you have questions regarding an Employment advertiser or campaign, please contact [email protected].