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Segment ID | Segment Name | Segment Description |
1011555411 | Experian > Television (TV) > Viewing Device Type > Screen Size - Small | Households with a high probability of watching tv on small screens only. Refers to tv watching on desktop computers, laptops, tablets, smart phones and gaming consoles. |
1011555401 | Experian > Television (TV) > Viewing Device Type > Screen Size - Large | Households with a high probability of watching television on large screen televisions only. |
1011555391 | Experian > Television (TV) > Household/Family Viewing > Solo Watchers | Households with a high probability of watching television alone (versus with others). |
1011555381 | Experian > Television (TV) > TV Enthusiasts > Paid TV High Spenders | Households likely watching traditional cable, satellite and various streaming services & have watched 2 or more TVs in the past 7 days. Hard core TV watchers/enthusiasts willing to spend money. |
1011555371 | Experian > Television (TV) > Brand Owners > Vizio | Households that are likely to own at least one Vizio TV. |
1011555361 | Experian > Television (TV) > Brand Owners > Brand Loyalists | Households likely to own only a single TV brand. |
1011555351 | Experian > Television (TV) > Brand Owners > Sony | Households that are likely to own at least one Sony TV. |
1011555341 | Experian > Television (TV) > Brand Owners > Samsung | Households that are likely to own at least one Samsung TV. |
1011555331 | Experian > Television (TV) > Brand Owners > LG | Households that are likely to own at least one LG TV. |
1011555321 | Experian > Television (TV) > Household/Family Viewing > Co-Watchers without Children | Households with a high probability of watching television with others but do not have children. The targets were households that watched television with others at least 60% of the time. |
1011555311 | Experian > Television (TV) > Household/Family Viewing > Co-Watchers with Children | Households with a high probability of watching television with others who also have children. The targets were households that watched television with others at least 60% of the time. |
1011555301 | Experian > Television (TV) > Household/Family Viewing > Co-Watchers | Households with a high probability of watching television with others. The targets were households that watched television with others at least 60% of the time. |
1011555291 | Experian > Television (TV) > Ad Avoiders/Ad Acceptors > Ad Avoiders - Extreme | Households that are likely to subscribe to a combo of ad-free services and/or use DVR options across multiple platforms. Exhibited multiple ad avoidance behaviors- top 10% of model. |
1011555281 | Experian > Television (TV) > Ad Avoiders/Ad Acceptors > Ad Avoiders | Households that are likely to subscribe to a combination of ad-free services and/or use DVR options across multiple platforms. |
1011555271 | Experian > Television (TV) > Ad Avoiders/Ad Acceptors > Ad Acceptors | Households that are likely willing to watch ads in exchange for free content. |