Documentation Index

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Connected TV (CTV)

Updated
  • Updated on Dec 17, 2025
  • Published on Mar 29, 2024
  • 1 minute(s) read
  • NC
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Connected TV (CTV) is any device that connects or is embedded in a TV used to stream content over the internet. CTV devices include smart TVs, gaming consoles, and streaming devices. CTV offers the targeting of digital with the lean-back experience of TV. Audiences lean back to consume content and you have the opportunity to lean in with their message via an ad.