Why is Quantcast's proprietary real-time data a stronger source for reaching audiences than ACR alone?
While TV content has grown exponentially in the last few years, there are now over 800k individual program titles in the U.S. alone (per Nielsen); it’s dwarfed by digital environments, where there are over 200M active websites (not counting individual pages) that are available on the open web. That means that more real life is happening in digital environments than in TV environments. Advertisers need to think beyond the flatscreen in the living room to understand and engage with today's connected consumers. This requires a multi-signal approach (i.e., Quantcast's) to understand consumer behaviors and preferences across digital touchpoints rather than just TV viewing behavior alone.
Can we use brand lift studies in CTV campaigns?
BLL is available for all CTV campaigns across managed and self-service clients.
Can I use cookieless with CTV?
Yes, cookieless is available in CTV.
Can we target by cable subscribers and/or viewership data?
We do offer DMP audience targeting for CTV campaigns. Navigate to the Retargeting field and browse the available Samba TV audiences.
What access to cookieless targeting is available?
CTV targeting capabilities include geographic (DMA/state), demographic, device level, contextual, Interest-based Audience targeting, and custom keywords.
Are reach and frequency levers available? Are tools available to understand incremental reach against TV audiences in the CTV space?
The frequency cap is available for all CTV campaigns at the campaign and ad set level. Within Insights Lab, both Funnel Impact and Media Mix Performance reports are available to review incremental site visitors and incremental conversion rates.
Where can I find information about CTV Deal Management?
You can now Bring Your Own Supply (BYOS). Detailed instructions and FAQs about these features are available at this link.
How is CTV performance measured?
CTV performance is measured using several metrics. For awareness goals, key metrics are video completion rate (VCR) and brand lift. For performance goals, the platform can track site visits and conversions driven by CTV ads by connecting cross-device activity. Reports like the "media mix performance" or "overlap report" can also show how CTV campaigns provide a lift to lower-funnel channels, such as display.
What supply partners are available to access?
Quantcast has direct supply partner integrations with:
Beachfront
Dailymotion
EMX (aka Cadent.TV)
Equativ
FreeWheel
Google Ads Manager
Index Exchange
Magnite Streaming
Nexxen SSP
OpenX
PubMatic
Sharethrough
Smartclip
Sovrn
TripleLift
Xandr
Microsoft Advertising
YieldLab
What does 3rd Party Ad Served mean?
This means that the video is hosted on a third-party ad server.
Are there any video length restrictions?
Quantcast supports 15-second and 30-second videos.
What's the CPM range we can expect on CTV?
The average CPMs we have seen from our tests have been in the $30 CPM range. It varies by the inventory and targeting capabilities we overlay. Any targeting and other limitations or curations increase the CPMs (anywhere from $1 to $100, depending on the publisher).
Does Quantcast have always-on inventory available?
Quantcast will deliver on the always-on inventory when CTV is selected at the set level. You can select different packages. For more information, see Targeting Media Packages.
How does Quantcast measure CTV completion rates?
When the video vast tag is played, it fires pixels when it starts, stops, and at 25% intervals throughout its progress. We use these pixels to calculate the completion rate and the number of completed views.
What cross-device attribution vendors is Quantcast working with?
Quantcast has its own cross-device graph that we’re using for audience targeting/validation and campaign reporting.
Does Quantcast have access to unique CTV measurement reporting unavailable elsewhere?
The Media Mix Insight is a cross-campaign insight that examines the impact and effectiveness of media and media combinations on results, including site visits and conversions.
What is ACR data?
ACR is automatic content recognition that explains what consumers watch on TV. This data is mostly owned by OEMs (LG, Samsung, etc.). Some can understand linear-only viewing behavior; others can understand linear + streaming behaviors.